New look, same commitment to our members
For more than 85 years, Coast Electric has been a constant presence in our community. Over the past decades, new homes and businesses have changed our landscape and technology has transformed the way we live and work. Through it all, Coast Electric has been here, lighting the way and using these advances to benefit our members, creating a stronger, more reliable electrical distribution system.
In 2020, CoastConnect came along to bring high-speed internet service to rural residents who had been overlooked by other companies, much like Coast Electric brought power to farms and homes to our members in the 1930s. It’s an exciting time for our company and it’s time for a look that is a visual representation of your cooperative’s growth, advancement, and commitment to serving the community for years to come.
Our cooperative is always evolving to meet our members’ needs and our new look represents that evolution. One thing that will never change is our commitment to our members. We are proud to power your lives and this amazing community now and for the next 85 years.
We believe it’s important for our brand to reflect our commitment to our members now and for decades to come. Our brand is a visual representation of our commitment to excellence in reliability, sustainability and member service.
We believe it’s important for Coast Electric members and CoastConnect subscribers to view our companies as one, unified brand. The refreshed Coast Electric brand illustrates the relationship between the two companies.
Company signs, vehicle wraps, publications, uniforms, badges, bills, social media outlets and more! Over the coming months, we will be updating everything with a company logo. This project will take time, so it is possible that you might see the former and current logo around for a while.
Coast Electric is collecting old company uniforms from employees and donating them to a worthy cause. We did this to ensure that no member of the public would be able to pick up a Coast Electric uniform at a second-hand store. Safety is our top priority, and we want to make sure our members can easily identify Coast Electric employees. Remember that NO Coast Electric employee will ask to come into your home unless they are conducting an energy audit at your request.
Coast Electric is a not-for-profit cooperative owned by the people we serve. We will be phasing in our new brand over the next couple of years, so costs are part of our yearly budget and don’t impact our members.
Coast Electric’s web URLs have changed. If you had our previous site bookmarked, please bookmark the new site, www.coastelectric.coop. You might have to re-enter your login credentials when you are accessing our “My Account” portal on the new site for the first time. Company emails will change too, using @coastelectric.coop. Our new member service email will be [email protected].
Coast Electric is phasing in the refreshed brand over time so that costs are part of our yearly budget and will not impact members.
Coast Electric’s new look involved a comprehensive study of the cooperative’s history and strategic vision. Extensive research was done to ensure the new brand was easily recognizable and appealing to members and employees. Additionally, the logo was created to show a visual relationship between Coast Electric and its subsidiary, CoastConnect. Coast Electric’s communications team worked with Godwin Group to develop and research a new look, gathering lots of feedback along the way.